1. He had no idea how to run a successful political campaign. Also, he was afraid of the problems it may have caused in his home life.
2. She had previously run for mayor, and ran an extensive ad campaign. Therefore, she had more name recognition.
3. About a million dollars
4. The majority would be spent on TV ads and direct mail.
5. A media strategist, a direct mail consultant, a fundraising consultant, an election lawyer, a campaign treasurer, and some campaign staff
6. His district had a large Jewish population, and seeing that he was a practicing Jew would help him gain votes.
7. There would be about 110,000 voters on election day. About half would be 65 years or older. Three quarters of the voters would be over 50.
8. $130,000 in the first four days
9. It gave his campaign much more recognition and support, as they called him the "candidate for change."
10. 500,000, and he finished with 12% of the vote
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