1. A whopping twelve minutes and five seconds of time on the air, as this was the time Trump spent on SNL.
2. The opportunity to go on air for twelve minutes and five seconds to deliver their campaign messages.
3. It would spawn another wave of equal-time notices, which would force NBC to give the other candidates more time on air.
4. The doctrine does not actually compel networks to cover candidates, but if they have a candidate on a show they must offer an equal time slot to all other candidates.
5. Broadcasters shied away from covering debates because covering a Republican or Democratic debate meant they had to cover all other debates.
6. Political debates, talk show interviews, and documentaries on the candidates.
7. They could consider Trump's airtime as campaign contributions and therefore avoid equal time arguments.
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